Rowcliffe wins Best Brands Survey 2011 for Independents Favourite Supplier

Rowcliffe wins the prestigious Best Brands Survey 2011 for Distribution & Wholesalers


INTERVIEW
Steve Smith, sales director
Rowcliffe
“What we try to do is give everyone advice and help,” says Rowcliffe’s Steve Smith. “We are not just sales people, we help shops be successful. It’s lovely to come top in our sector because it endorses what we do. We don’t just drop off the goods and go.”

He adds: “We’ve had to work harder to give customers more to keep them loyal.” Smith says Rowcliffe has made a number of improvements over the past year, including revisiting its range of French  cheeses, adopting Negroni as its salami supplier and hiring a new sales person to handle customers in Scotland and Northern Ireland.

Next year, Rowcliffe's will focus on promoting what Smith calls its “hero producers” giving shops more information about how, where and by whom each product is made. “Customers can then pass on that provenance to
the consumer.”

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Extremely professional and crucially knowledgable suppliers.

"I consider Anthony Rowcliffe & Son Ltd to be extremely professional and crucially knowledgable suppliers into the British cheese market place. Colston Bassett Dairy have worked with this business for over 25 years and i would not hesitate to recommend anyone entering cheese retail to use Anthony Rowcliffe & Son Ltd".

Billy Kevan